hard · Certified Financial Planner Retirement

The Solis household's planner discovers that a recommended insurance product, while providing the best mathematical return, is proprietary to the planner's firm and carries a higher commission than an external alternative.

According to the decision hierarchy, which rank resolves the conflict?

  1. Rank 4, Disclosure
  2. Rank 1, Duty of Loyalty
  3. Rank 7, Quantitative Optimality
  4. Rank 6, Cost and Reversibility

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