easy · Debt Capital Markets primary-issuance-syndication

What is the result of a 'bought deal' in the primary market?

  1. The whole transaction is automatically cancelled unless the order book reaches 2x oversubscription.
  2. The underwriting bank buys the entire issue from the company at a fixed price before selling to investors.
  3. The issuing company itself retains the market risk that the bonds cannot be placed at the agreed target price.
  4. The new bonds are distributed exclusively to retail investors through a regulated digital subscription platform online.

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