In the late nineteenth century, the economist Thorstein Veblen introduced the concept of 'conspicuous consumption' in his book The Theory of the Leisure Class. Veblen argued that in modern industrial societies, individuals often purchase luxury goods not for their intrinsic utility, but as a means of signaling their social status and wealth to others. This behavior challenges the classical economic assumption that consumers are rational actors who seek to maximize utility at the lowest possible price. For what are now known as 'Veblen goods,' demand actually increases as the price rises, because a higher price enhances the good's value as a status symbol. This phenomenon is particularly prevalent in markets for high-end fashion, luxury automobiles, and fine art. While some economists view conspicuous consumption as a waste of resources that could be used for more productive purposes, others suggest it serves a critical psychological function in a socially stratified society. The desire to maintain or improve one's social standing through visible consumption remains a powerful driver of modern economic activity.