medium · Market Microstructure

A retail broker receives $0.20 per 100 shares in Payment for Order Flow (PFOF) from a wholesaler. The wholesaler executes a client's buy order at $45.01 when the exchange ask is $45.02.

Who are the primary beneficiaries and 'losers' in this specific microstructure arrangement?

  1. The wholesaler alone wins here, since internalizing the order lets it dodge all competing quotes.
  2. The retail client is the loser because the broker receives a kickback.
  3. Retail client and broker gain; institutional exchange liquidity providers lose 'cream-skimmed' flow.
  4. Everyone wins outright because this arrangement maximizes overall market efficiency.

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