medium · Certified Financial Planner General Principles
The Ruiz family has engaged a CFP® professional for comprehensive planning. During the intake, the planner identifies that the Ruiz's primary concern is their $450,000 mortgage at 6.8%. The planner's firm currently has a promotional contest offering a bonus for every ten clients who refinance through the firm’s affiliated lending partner.
Which rank of the professional standards primarily governs the planner's conduct in this scenario?
- client constraints
- quantitative optimization only after higher duties are met
- disclosure obligations
- Duty of loyalty
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