medium · Certified Financial Planner Investment Planning
A client, Esker, recently inherited $5,000 shares of a single technology stock from their parent. The position represents 75% of Esker's total portfolio. Esker acknowledges the risk but refuses to sell because 'these shares were my father's legacy.'
Which behavioral bias is most likely present, and what is the most effective intervention?
- Endowment bias; suggest a scheduled, partial liquidation over several years.
- Anchoring bias; present historical data showing the volatility of single-name stocks.
- Representativeness; explain that the technology sector has high unsystematic risk.
- Confirmation bias; provide reports from independent analysts suggesting the stock is overvalued.
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