medium · GMAT Verbal

Retailer Caspian tested dynamic pricing in 14 of its 70 stores for 5 weeks. Revenue per visitor rose 6%, but customer complaints also rose 4%, and the test excluded holiday periods. The result suggests that rapid price adjustment can capture some otherwise lost margin. Yet the narrow sample and short window make a company-wide rollout premature; a longer test across additional store formats would show whether the gain persists without unacceptable damage to customer trust.

Which new situation most closely follows the principle supported by the passage?

  1. A restaurant keeps prices permanently fixed because customer trust can never be measured.
  2. A chain compares total revenue with a competitor’s profit margin and declares its pilot successful.
  3. A restaurant chain pilots variable menu prices across several formats and seasons before deciding whether to deploy them nationally.
  4. A retailer launches variable pricing everywhere because one urban store increased revenue for a week.
  5. A retailer abandons every pricing experiment after receiving any customer complaint.

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