medium · GMAT Verbal

Which of the following, if true, best resolves the apparent paradox between customers' stated approval and their actual purchasing behavior?

1. The chain chose not to promote its new healthy menu through advertising as heavily as its traditional burgers.
2. The chain's total customer traffic stayed essentially flat throughout the period when the healthy menu was offered.
3. The newly introduced healthy-menu items were priced noticeably higher than the chain's familiar high-calorie items.
4. Most of the customers who expressed approval of the new healthy menu actually visit the restaurant only once a month.
5. The mere availability of healthy options gave customers psychological 'license' to indulge in higher-calorie foods.

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