medium · GMAT Verbal
After a fast-food chain introduced a new 'healthy menu,' surveys showed that 80% of customers approved of the healthier options. Yet over the same period, sales of the chain's highest-calorie items rose by 12%.
Which of the following, if true, best resolves the apparent paradox between customers' stated approval and their actual purchasing behavior?
- The chain chose not to promote its new healthy menu through advertising as heavily as its traditional burgers.
- The chain's total customer traffic stayed essentially flat throughout the period when the healthy menu was offered.
- The newly introduced healthy-menu items were priced noticeably higher than the chain's familiar high-calorie items.
- Most of the customers who expressed approval of the new healthy menu actually visit the restaurant only once a month.
- The mere availability of healthy options gave customers psychological 'license' to indulge in higher-calorie foods.
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