medium · GMAT Verbal
A marketing agency claims that its new social-media campaign increased brand awareness by 40% because the number of 'followers' on the brand's profile increased by that amount during the campaign.
Which of the following, if true, most undermines the agency's claim?
- The cost per new follower turned out to be somewhat higher than the agency had originally projected.
- A significant portion of the new 'followers' were automated bot accounts rather than potential consumers.
- Social-media followers are completely worthless as a marketing metric under any and all conceivable circumstances.
- The brand's social-media profile already had a fairly large number of followers before the campaign began.
- The campaign also ran on national television and radio at the same time as the simultaneous social-media push.
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