easy · GMAT Verbal

Argument: A manufacturer of organic snacks recently started placing its products at eye-level on grocery store shelves. Following this change, sales of the snacks increased by 35%. The manufacturer concluded that the eye-level placement was responsible for the increase in sales.

Which of the following, if true, most undermines the manufacturer's conclusion?

  1. The manufacturer also ran a national television advertising campaign for the snacks during the month the shelf placement changed.
  2. The profit margin on the organic snacks is lower than the profit margin on the manufacturer's non-organic products.
  3. The increase in sales was even larger at stores that placed the snacks on a special end-of-aisle display rather than at eye-level.
  4. Store managers reported that customers spent more time looking at the organic food section than they did in previous months.
  5. Eye-level shelf space is generally more expensive for manufacturers to rent from grocery stores than lower shelf space.

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