easy · GMAT Verbal
Argument: A manufacturer of organic snacks recently started placing its products at eye-level on grocery store shelves. Following this change, sales of the snacks increased by 35%. The manufacturer concluded that the eye-level placement was responsible for the increase in sales.
Which of the following, if true, most undermines the manufacturer's conclusion?
- The manufacturer also ran a national television advertising campaign for the snacks during the month the shelf placement changed.
- The profit margin on the organic snacks is lower than the profit margin on the manufacturer's non-organic products.
- The increase in sales was even larger at stores that placed the snacks on a special end-of-aisle display rather than at eye-level.
- Store managers reported that customers spent more time looking at the organic food section than they did in previous months.
- Eye-level shelf space is generally more expensive for manufacturers to rent from grocery stores than lower shelf space.
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