easy · GMAT Verbal
Argument: A retail chain changed the background music in its stores from upbeat pop music to slow classical music. Sales of high-priced luxury items subsequently rose by 15%. The chain's marketing director concluded that classical music creates a sophisticated atmosphere that encourages luxury purchases.
Which of the following, if true, most undermines this conclusion?
- The change in music coincided with the start of the holiday shopping season, when luxury sales always increase.
- A survey found that younger shoppers generally prefer upbeat pop music over classical music.
- The slow classical music was selected by a consultant who specializes in luxury retail environments.
- The retail chain's competitors continued to play pop music and did not see a rise in luxury sales during the same period.
- The volume of the classical music was kept at a level that allowed customers to easily hear and speak with staff.
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