medium · GMAT Verbal
A national coffee chain surveyed users of its loyalty smartphone app and found that 92% rated their in-store experience as excellent. Citing this figure, the chain's marketing team announced that the vast majority of its customers are highly satisfied with the in-store experience.
Which of the following, if true, most weakens the marketing team's conclusion?
- The survey also asked app users to rate the chain's checkout speed alongside their overall in-store experience, among other things.
- The chain's mobile app lets customers reorder their usual drink with a single tap.
- Customers cannot enroll and take the survey until they have already visited a store at least five times.
- A separate internal survey found that most baristas believe their own customer service has improved this year.
- No customer has ever downloaded the loyalty app without genuinely enjoying at least one visit to the chain.
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