easy · GMAT Verbal
Argument: A publishing company switched its primary focus from print books to e-books. Since the switch, the company's profit margin has increased by 12%. Clearly, e-books are more profitable for the company than print books.
Which of the following is an assumption required by the argument?
- The average price of an e-book is higher than the average price of a traditional print book.
- E-books generate higher total revenue for the company than print books do.
- The company will eventually phase out print books entirely to focus only on the digital market.
- The company's target audience prefers reading on digital devices rather than on paper.
- The increase in profit margin was not primarily driven by a massive reduction in the company's administrative staff.
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