medium · GMAT Verbal
Argument: A publishing company switched its primary focus from print books to e-books. Since the switch, the company's profit margin has increased by 12%. Clearly, e-books are more profitable for the company than print books.
Which of the following is an assumption required by the argument?
- The average selling price of an e-book is higher than the average price of a comparable traditional print book.
- E-books generate meaningfully higher total annual revenue for the company than its print book titles do.
- The company will eventually phase out its print book division entirely so that it can focus only on the growing digital market.
- The company's core target audience clearly prefers reading on modern digital devices rather than on traditional printed paper.
- The increase in profit margin was not primarily driven by a massive reduction in the company's administrative staff.
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