medium · GMAT Verbal

Argument: High-end department stores often place luxury perfumes near the entrance to create a sensory environment that encourages spending. A study showed that stores using this strategy had 15% higher average sales per customer than stores that did not. However, the study also found that the stores using this strategy were located in wealthier neighborhoods.

Which of the following is most strongly supported by the information provided?

  1. Perfume placement near the entrance has no effect on sales in any type of department store.
  2. The placement of perfume near the entrance is the main cause of higher sales in high-end department stores.
  3. Customers in wealthier neighborhoods are more likely to be influenced by sensory environments like perfume.
  4. If a store in a middle-income neighborhood moves its perfume to the entrance, its sales will increase by 15%.
  5. The study does not definitively prove that perfume placement causes an increase in sales.

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