medium · Certified Financial Planner Retirement

A planner for the Tolliver household is considering recommending a proprietary mutual fund that pays a higher commission than a lower-cost, no-load alternative with identical securities.

According to Rank 1 of the CFP Mindset hierarchy, what must the planner do?

  1. Recommend the no-load fund because the Duty of Loyalty requires placing the client's interest above the planner's.
  2. Offer both options and allow the client to decide which one they prefer.
  3. Recommend the proprietary fund as long as the compensation is fully disclosed in writing.
  4. Calculate the projected after-tax returns of both to determine if the proprietary fund's performance justifies the cost.

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