easy · GMAT Verbal
Passage: Large-scale retailers often utilize dynamic pricing algorithms to adjust prices in real-time based on competitor activity. While this practice maximizes short-term profit margins, it can occasionally lead to consumer resentment if price fluctuations appear arbitrary. Marketing experts suggest that transparency regarding pricing logic can mitigate these negative perceptions. Consequently, firms must balance algorithmic efficiency with long-term brand loyalty.
Which of the following best expresses the main point of the passage?
- Firms using dynamic pricing must manage the trade-off between profit and customer relationships.
- Transparency about pricing logic eliminates consumer resentment toward dynamic pricing.
- Dynamic pricing is the only effective way to compete in modern retail markets.
- Retailers should prioritize short-term profit over consumer perceptions.
- Consumer resentment is an unavoidable consequence of any modern pricing strategy.
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