medium · GMAT Verbal

Passage: Large-scale retailers often utilize dynamic pricing algorithms to adjust prices in real-time based on competitor activity. While this practice maximizes short-term profit margins, it can occasionally lead to consumer resentment if price fluctuations appear arbitrary. Marketing experts suggest that transparency regarding pricing logic can mitigate these negative perceptions. Consequently, firms must balance algorithmic efficiency with long-term brand loyalty.

Which of the following best expresses the main point of the passage?

  1. Firms using dynamic pricing must manage the trade-off between profit and customer relationships.
  2. Greater transparency about pricing logic completely eliminates all consumer resentment toward dynamic pricing.
  3. Dynamic pricing is now the single most effective way for retailers to compete in modern markets.
  4. Retailers should consistently prioritize maximizing short-term profit over consumer perceptions.
  5. Consumer resentment is an entirely unavoidable consequence of virtually any modern pricing strategy.

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