medium · GMAT Verbal

Last quarter, a coffee chain raised the price of every drink by 15%, and the number of drinks it sold barely changed. Yet the chain's total profit from drinks rose only slightly.

Which of the following, if true, best explains why profit rose only slightly despite the price increase and steady sales volume?

  1. Over the same quarter, the price the chain paid for coffee beans and milk increased sharply.
  2. The chain opened several new locations during the quarter, each drawing its own stream of customers.
  3. Customers bought slightly fewer pastries alongside their drinks than in the previous quarter.
  4. A competing coffee chain across town lowered its own drink prices sharply during the same quarter.
  5. The chain noticeably reduced its spending on advertising over the course of the quarter.

Sign up free to see the explanation and track your rank →

More GMAT Verbal practice

KomFi: Test Prep Made Easy

KomFi: Test Prep Made Easy — free adaptive practice for GMAT, GRE, SAT, ACT, National Real Estate Exam, Investment Banking, and finance with full explanations.

KomFi Academy is free GMAT prep and personalized GMAT help built as a training platform: 77,800+ practice questions, 26,500+ flashcards, on-demand video lectures, podcasts, and 4K slide decks. Flagship tracks: Free GMAT Prep, Free GMAT Resources, National Real Estate Exam Prep, Investment Banking Prep, Finance Prep, GRE, SAT, ACT, LSAT, MCAT, Financial Accounting, Private Equity, Private Credit, and Quantitative Finance.

Free GMAT Prep & Personalized GMAT Help

What's inside

Topics

View pricing · Read testimonials