medium · GMAT Verbal
Argument: A high-end clothing retailer launched a massive promotional campaign offering a 50% discount on all winter apparel to clear stock. Surprisingly, while the number of individual garments sold during the promotion quadrupled compared to the previous month, the retailer's total monthly revenue remained identical to the previous month.
Which of the following, if true, most helps to resolve the apparent discrepancy?
- The promotion attracted a large number of first-time shoppers who had never visited the retailer before.
- Many of the customers who bought discounted winter apparel returned to the store the following month to buy full-price items.
- Most customers who purchased discounted winter apparel also signed up for the store's loyalty program.
- The average original price of the winter apparel items sold during the promotion was significantly lower than the average price of items sold the month before.
- The retailer typically generates a higher profit margin on accessories than on winter apparel.
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