medium · GMAT Verbal

A publisher lowered the price of its e-book editions by 30 percent while keeping print-edition prices unchanged. In the following quarter, e-book unit sales rose 85 percent compared with the same quarter the previous year, while print sales stayed flat. The publisher concluded that the price cut caused the surge in e-book sales.

Which of the following, if true, would most strengthen the publisher's conclusion?

  1. E-book sales rose sharply within days of the price change and stayed elevated at the new price point.
  2. The publisher released several new print titles during the same quarter.
  3. The publisher's total revenue declined slightly during the quarter.
  4. Readers increasingly prefer digital devices for reading over physical books, a shift that predates and is independent of this particular price change.
  5. A rival publisher also lowered its e-book prices during the same quarter.

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