medium · GMAT Verbal
A subscription-based software company noted that customers who utilize the 'advanced analytics' feature within their first month are 40% more likely to renew their annual contracts. In response, the company's marketing team plans to offer a free one-hour training session for this specific feature to all new users. However, if the correlation between feature usage and renewal exists primarily because users with inherently higher retention rates are naturally drawn to advanced analytics, then ________.
Which of the following most logically completes the passage?
- the training sessions will likely increase the renewal rate to nearly 100% for all participants
- new users who do not attend the training session will be unable to use the advanced analytics feature
- the cost of providing the training sessions will inevitably exceed the revenue generated from the renewals
- the proposed training sessions may not significantly improve the overall renewal rate of the company's users
- the marketing team should focus instead on lowering the subscription price to attract a broader customer base
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