medium · GMAT Verbal
Argument: A toy manufacturer's profits rose sharply after it started a national television advertising campaign. The CEO credited the ads for the success.
Which of the following would be most useful to determine in order to evaluate the CEO's credit?
- Whether the television ads were broadcast during children's programming or during evening news slots.
- Whether the advertising agency that produced the campaign had previously handled accounts for other toy manufacturers.
- Whether the national television campaign reached a larger audience than the manufacturer's previous regional campaigns.
- Whether the sharp increase in profits coincided with the peak holiday shopping season.
- Whether the manufacturer's competitors also increased their television advertising budgets during the same period.
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