medium · GMAT Verbal
Argument: A toy manufacturer's profits rose sharply after it started a national television advertising campaign. The CEO credited the ads for the success.
Which of the following would be most useful to determine in order to evaluate the CEO's credit?
- Whether the television ads were broadcast during children's programming or evening news slots
- Whether the agency that produced the campaign had handled accounts for other toy makers
- Whether the national campaign reached a far larger audience than past regional ones
- Whether the sharp increase in profits coincided with the peak holiday shopping season
- Whether the manufacturer's competitors also raised their own television ad budgets recently
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