medium · GRE Verbal
A radio station switched from an all-talk format to a music-and-talk mix, and ratings rose the following month. The general manager argues the change "proved listeners wanted more music," while a rival talk station in the same market went off the air that same month. Which choice most accurately identifies the weakness in the general manager's reasoning?
- It attributes a ratings increase to the format change without ruling out that the rival station's exit sent its listeners elsewhere regardless of format.
- It shows that no radio station has ever successfully changed its programming format.
- It assumes every single listener in the market tunes in for exactly the same number of hours per day, regardless of which format the station happens to be playing.
- It relies on ratings data the passage says the station's own auditor rejected.
- It confuses "format" with "ratings" as though the two words were interchangeable.
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