hard · GRE Verbal
A symphony targeted its lowest-attendance subscribers last season with a personalized outreach campaign, and this season those subscribers' attendance rose. The marketing director concluded the campaign caused the rebound. Attendance for any given subscriber naturally fluctuates from season to season, and subscribers who happened to attend least in one season tend to attend more the next even without any intervention. Which statement is most strongly supported by the passage?
- The rebound is consistent with, but does not establish, the director's causal explanation
- The campaign has been conclusively shown to be worthless, a judgment the symphony's own marketing staff reportedly dispute
- Every subscriber who was targeted by the campaign attended more performances this season than last
- Natural fluctuation in attendance is certainly the sole reason attendance rose this season
- This campaign increased attendance more than any other outreach strategy the symphony has tried
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