hard · Gre Verbal
A study of consumer behavior found that while people generally claim to prefer more variety when shopping, those who were presented with twenty-four different flavors of jam were significantly less likely to make a purchase than those presented with only six.
Which of the following, if true, most helps to resolve the apparent paradox?
- The cognitive effort required to choose from a large set of options often leads consumers to defer the decision entirely.
- The six flavors offered in the smaller set included the most popular choices, such as strawberry and grape.
- The larger display of jam was located in a busier part of the store where customers felt more rushed while browsing.
- Jams in the smaller set were priced slightly lower on average than the specialty flavors in the larger set.
- Market research shows that consumers who buy jam also tend to buy bread and peanut butter during the same trip.
Sign up free to see the explanation and track your rank →
More Gre Verbal practice
- Which of the following, if true, most helps to resolve the paradox?
- The novelist was known for his ________ descriptions of nature, which often spanned severa
- The sudden ________ in the expansion of the metropolitan district was attributed to the en
- Which of the following, if true, most helps to resolve the paradox?
- Naturalist: The blue-throated warbler and the gray-crowned warbler occupy the same forest
- Had the investigator been more ________, she might have discovered the discrepancy in the
- A software firm requires that every new feature pass an automated test suite before it is
- Naturalist: On this island, the native songbird population has declined sharply over the p