easy · Certified Financial Planner Professional Conduct

The Crowe family is debating between two life insurance policies. Policy A has a higher internal cost but is offered by the planner's brother. Policy B is mathematically superior for the client's needs and has lower fees.

According to the CFP Mindset Decision Hierarchy, which rank resolves this choice?

  1. Rank 5: Constraint Satisfaction
  2. Rank 4: Disclosure
  3. Rank 7: Quantitative Optimality
  4. Rank 1: Duty of Loyalty

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