medium · LSAT Logical Reasoning

A manufacturer claims: since we began using recycled plastic in our packaging, our sales have risen by 15 percent. Customers clearly prefer sustainable packaging.

The argument is most vulnerable to criticism on the ground that it fails to consider that:

  1. recycled packaging plastic typically costs noticeably more to produce than newly manufactured plastic does.
  2. the rise in sales may have been driven by a nationwide advertising campaign running at the same time.
  3. the cited 15 percent figure may reflect the total number of units sold rather than total sales revenue.
  4. some longtime customers never actually noticed that the underlying packaging material had been changed.
  5. not one single customer has ever explicitly stated any preference at all for sustainable packaging.

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