medium · LSAT Logical Reasoning
A grocery store chain found that when it removed artificial sweeteners from its house-brand sodas, customers complained about the taste and sales declined. However, when it introduced a separate new soda line that was naturally sweetened with fruit juice, sales reached record highs despite a higher price.
Which of the following, if true, most helps to resolve the apparent discrepancy?
- The juice-sweetened line was positioned as a premium wellness product and drew in health-conscious shoppers who had previously avoided soda altogether.
- Artificial sweeteners have been tied to several contested health claims in recent scientific studies.
- Fruit-juice concentrate costs far more to source than synthetic sweetener does.
- In blind taste tests, many customers cannot reliably distinguish artificial sweeteners from natural ones.
- The chain's house-brand sodas had been its single best-selling product line for over a decade.
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