medium · LSAT Logical Reasoning
A grocery store chain found that when it removed artificial sweeteners from its house-brand sodas, customers complained about the taste and sales declined. However, when it introduced a separate new soda line that was naturally sweetened with fruit juice, sales reached record highs despite a higher price.
Which of the following, if true, most helps to resolve the apparent discrepancy?
- The juice-sweetened line was positioned as a premium wellness product and drew in health-conscious shoppers who had previously avoided soda altogether.
- Artificial sweeteners have been tied to several contested and widely publicized health claims in recent peer-reviewed scientific studies of soft drinks.
- Fruit-juice concentrate of the grade used in the new line costs far more to source and store than the synthetic sweetener the house brand had relied on.
- In repeated blind taste tests, a large share of ordinary customers cannot reliably tell artificially sweetened drinks apart from naturally sweetened ones.
- The chain's artificially sweetened house-brand sodas had remained its single best-selling product line, by revenue, for well over a full decade.
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