medium · LSAT Logical Reasoning
A city banned all billboards in its downtown district to improve the area's visual appeal. Surprisingly, local businesses reported a 15% increase in sales during the six months following the ban, despite losing a major form of advertising.
Which of the following, if true, most helps to resolve the apparent discrepancy?
- With the cluttered signage gone, the district became pleasant enough to draw far more pedestrians who lingered and shopped, outweighing the lost advertising.
- Several downtown businesses adopted social-media advertising for the first time once the billboard ban took effect, replacing the reach they had lost outdoors.
- Billboard rental rates in the downtown district had been climbing steadily for several years before the ban, straining the budgets of the smaller retailers.
- Surveys found that most residents strongly approved of the city's decision to remove the billboards and said the cleaner streets felt far more welcoming.
- The ban made downtown the single most visually attractive commercial district found anywhere in the entire state, drawing admiration from distant visitors.
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