medium · LSAT Logical Reasoning

A city banned all billboards in its downtown district to improve the area's visual appeal. Surprisingly, local businesses reported a 15% increase in sales during the six months following the ban, despite losing a major form of advertising.

Which of the following, if true, most helps to resolve the apparent discrepancy?

  1. With the cluttered signage gone, the district became pleasant enough to draw far more pedestrians who lingered and shopped, outweighing the lost advertising.
  2. Several downtown businesses adopted social-media advertising for the first time once the billboard ban took effect.
  3. Billboard rental rates in the downtown district had been climbing steadily for several years.
  4. Surveys found that most residents strongly approved of the city's decision to remove the billboards.
  5. The ban made downtown the most visually attractive commercial district anywhere in the state.

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