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Passage: Neoliberalism as a political and economic system has fundamentally reshaped human subjectivity, transforming the 'citizen' into the 'entrepreneur of the self.' In a neoliberal order, every aspect of life—education, health, relationships—is viewed through the lens of 'human capital' and market efficiency. The individual is solely responsible for their own 'success' or 'failure,' leading to a state of constant anxiety and competition. This system erodes communal bonds and public institutions, as everything is privatized and commodified. The result is a 'hollowed-out' self that must perpetually 'brand' and 'market' its skills to stay relevant in a volatile economy. Neoliberalism is not just a policy; it is a form of governance that operates through the internalizing of market logic, where we come to view ourselves not as members of a society, but as isolated assets to be optimized.
How would a proponent of neoliberalism likely respond to the author's critique of the 'entrepreneur of the self'?
- By agreeing that communal bonds and shared public institutions matter far less than raw market efficiency in a fast-changing, modern economy.
- By asserting that education, health, and personal relationships are naturally market commodities that should never have been public institutions.
- By suggesting the hollowed-out self the author describes is merely a temporary side effect of globalization that future wealth creation will eventually fix.
- By arguing that viewing oneself as an 'asset to be optimized' empowers individuals to take control of their own lives and achieve their full potential.
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