Semiotics, the study of signs and symbols, suggests that meaning is never inherent in an object but is always produced through a system of relationships. A stop sign is not 'naturally' red or hexagonal; its meaning is a convention that we have collectively agreed upon. This arbitrary nature of the sign means that language and culture are not mirrors of reality, but builders of it. We perceive the world through the categories that our symbolic systems provide. This has profound implications for power: those who control the production of meaning can define what is 'normal' and what is 'deviant.' To analyze culture is to dismantle these symbolic structures and reveal the underlying ideologies that they serve.