medium · Project Management Professional Hybrid Approaches
Larkspur Health is developing a hybrid mobile app. The Product Owner wants to prioritize a 'sustainability dashboard' feature because it enhances the brand, though it has lower user-business value than a 'quick-pay' feature.
What should the PM do?
- Submit a change request to the CCB to decide between the two features.
- Instruct the team to build the quick-pay feature first because it has higher functional value, while documenting the decision in the issue log.
- Support the Product Owner's decision, as they are accountable for the backlog order and value determination.
- Escalate the conflict between user value and brand value to the project sponsor.
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