medium · Project Management Professional Hybrid Approaches
In the Dovetail Clinics project, a survey shows that while Awareness of the new automation tool is high, the Desire to use it is only 15%. The project manager suspects that the 'What's In It For Me' (WIIFM) has not been clearly established.
What should the project manager do next?
- Draft a detailed email from the CEO to all staff reiterating the competitive importance of the tool to the company's survival.
- Facilitate a focus group with clinic staff to identify the specific daily frustrations that the new tool can eliminate for them.
- Request a 30% increase in the project budget to hire additional onsite support during the first two months of deployment.
- Redistribute the tool's user manual to all clinic workstations and offer a prize for the first person to complete all modules.
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